Positioning Your Brand at the Center of Industry Conversations
Companies need more than just innovation—they need to be heard. You’re focused on building the future, but describing what it is, how it works, and why it matters can often take a backseat. Knowing what to say – and to whom – is often shifting. That’s where we come in.
The Bulleit Group takes a strategic, narrative-driven approach to communications, media, and messaging to ensure your brand is positioned at the heart of the right industry conversations. We help you amplify the message you want to land in the market, elevate the right stakeholders, and navigate the complexities of emerging markets.
How we build a successful strategy
Step 1
Being an Extension of Your Team
We begin by immersing ourselves in your world and analyzing your industry’s current and future business environment. Through deep research and data-driven insights, we pinpoint exactly where your customers are and how to position you in the conversations that matter most.
Step 2
Uncovering the Core of Your Brand
Your story begins with understanding your mission and vision. We conduct in-depth interviews with your founders, executives, and key spokespeople, extracting the essence of your brand—why you exist, what you bring to market, and what your role will be in the next industrial revolution.
Step 3
Curating a Narrative That Anticipates What’s Next
Our team doesn’t just compile information—we curate a forward-thinking narrative aligned with your industry’s direction. Using deep audience profiling, customer intelligence, and behavioral analytics, we shape a message that connects with today’s audience and positions you for tomorrow’s conversations. As industry dynamics shift, we ensure your narrative remains adaptive, breaking through the noise and keeping your brand relevant across channels.
Step 4
Customizing Messaging Across Channels
Our team crafts a narrative and go-forward strategy based on your company’s direction. From executive thought leadership to social media and media-facing audiences, narrative is the foundation that breaks through as conversations evolve.
Step 5
Executing a Multi-Channel Strategy
The right strategy requires engagement across networks and flexibility to shift as trends evolve. Media outreach, social amplification, and executive thought leadership are all critical components of a holistic approach.
Step 6
Boosting the Signal Across LLMs
Share of Model is a new metric that communicators and marketers are using to assess how a brand or individual is perceived by LLMs. Increasingly people are turning to ChatGPT, Gemini, Claude, Copilot, Perplexity, and others for research. Google searches are delivering more results via AI Overviews. While in its early days, we know the models are always learning and hungry for new data. We bake in broadening your signal to influence this nascent model to our strategy.